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Logistics and Operations Management at Google


Google is a search engine company that was opened in 1998 and deals with processing of unlimited data. People are now better positioned in accessing the required information using Google instantly. This paper explains different methods of planning, organising efficient operations and networking, problems of controlling component activities, problems of managing quality, various methods of project evaluation, and of scheduling resources at Google Company.   

Methods of planning and organising efficient operations and networking


There are different methods of supply and organising efficient operations and networking that have to be employed for use by the Google Company for its success. Supply is the most important element that has to be done by Google in making sure that their business operation management is working to attain the required success. The supply that Google Company provides to its customers is mainly data despite other factors like the office supplies and hardware’s (Danis, Chiaburu & Lyles, 2010). Google Company ensures that its supplies are cost-efficient and also dependable to its customers, thus giving the company credit for planning matters. Google buys the best resources for its company at best prices and this shows how the company is very careful is supplying planning and organisation strategies.


The primary goal of this group is to ensure that their business operations are made efficient. The poor and systems management strategies in the company are made more effective with the aim of ensuring that operations and networking services are run in the right manner. Running activities in the required way help to capture the market very widely due to quality services that customers are enjoying the company. The production chains of this company are professionally arranged and the management handles many production process steps at the same time. It means that the management of the company is very competent and knows ways of capturing the market (Khodabandehloo, 2014). Also, the processes and all equipment’s used are handled as vital factors in increasing efficiency. Efficient operations prove to be a good way of planning activities of the Google Company; hence, it’s enormous success.  

Quality control

All the operations steps of the company are very crucial and this is the reason as to why all the organisation work is well accessed at the end of the process. On the other side, the defects of operation are well scrutinised and controlled where possible with the aim of enhancing the quality of transactions in the company. When all defects in the organisation are monitored on the quality level, product flow and all minor problems are handled efficiently. People enjoy using services from Google due to fewer problems that they encounter (Khodabandehloo, 2014). Quality is categorised as a proper planning and an organising method towards making the Goggle operations and network very reputable.

Reliability and adaptability

An interesting tension at Google operations is undoubtedly provided under reliability and adaptability factors. All the activities of the company are made reliable; hence, the reason as to why supervisors and operators know the units they can produce to meet certain demand in the technology market. Improving the company operations has made it be more reliable and well adaptive to any places in the world. People can now use the company services at any time and any place without any inconveniences. Google highly embraces enough adaptability with the aim of changing the market and technology shifts and all new practices that help keep the company operations efficient (MacGregor, 2004). It is clear for one to state that reliability and adaptability are useful methods of planning and organising efficient operations and networking at Google Company.  


Good planning and organisation of efficient operations activities at Google are attained where communication is embraced from a bottom line approach. Employees of the company have to be informed well on the changes taking place on their premises due to their contribution to the company planning and organisation of efficient operations. The employees contribute inputs of strategic planning process and this is the reason as to why they ought to be involved in giving feedback on their job (Morgan, Brooksbank & Connolly, 2000).

Problems of controlling component activities at Google

Inability to control the environment

The management of this company will find it hard to handle matters in the case where controlling their environment has become an issue of concern. When the company management together with the staff fails to control the internal environment controlling component activities becomes a bother to them. It is recommended for the management to learn what is expected of them to control primary activities of the company (Halonen, Kallio & Saari, 2010). Once the internal controls are ignored, a serious problem will tend to arise on the matter of controlling the component activities. The client environment ought to be perfected in times of interviews with the management and the whole staff to avoid errors on time.

Poor risk-assessment criteria

 Once the riskiest areas are not well identified and implemented accordingly, there will be a significant problem in controlling essential activities of the Goggle. Detection of errors in time helps prevent material misstatement in controlling component activities. In case the management fails to consider the risk of unrecorded revenue and all expense transactions, the problem is likely to arise that will affect the control system of the component activities (Heracleous & Murry, 2001).

Poor control activities

Once the management directives are not considered accordingly, it will imply that all the policies and procedures used in perfecting the control system will fail. Failure of the control system indicates that the essential activities will not be done in an appropriate manner. If the policies of the company checks of amount more than $5,000 have to have two signatures and are ignored, there will be a problem in the control system (Parung & Bititci, 2008).   

Problems of managing quality

Information and communication

Information and communication have not been well controlled by the company and this is the reason they create problems on matters of controlling quality. Failure to understand the information management technology, communication systems and accounting process has been a challenge in controlling the Google quality. Communication and information are very crucial in safeguarding the assets of the company, which in turn ensures quality control (Parung & Bititci, 2008). Maintaining of all the accounting records and better backing of data guarantees quality control in the Company whereby if these factors are not controlled quality is affected negatively.  

Inadequate monitoring

Monitoring of activities in the business has to be done accordingly and if not done as required the quality is affected. Poor understanding of how the management monitors its controls lead to massive problems in controlling quality. Lack of making necessary changes during monitoring of the company activities contributes to the quality issues (Etherington, Lardinois, Kumparak & Russell, 2015).       

Methods of project evaluation and scheduling resources

Google uses various methods of project evaluations, which include first the financial and the ratio method. This method is used by Google in project evaluation despite having been criticised for its limited accuracy. Cash flow analysis is well done in the company and is very useful in cash inflows estimation as well as outflow cash estimation. The cash estimate of the enterprise is paramount as it helps the company to realise if it is making the required progress towards attaining its success (Etherington, Lardinois, Kumparak & Russell, 2015). All the discounting factors are estimated under good cash flow estimation analysis in the Company.

Score index methods

The profitability together with technical and market success are generalised using simple ratio analysis method. They are termed as methods of project evaluation whereby; expertise knowledge is embraced.  Experts are required to carry out this task in perfecting all the outcome activities of the score index methods in the project evaluation activities. The Internal Rate of Return and the Return on Investments are all facilitated by experts in the company to avoid any inconveniences in achieving success.

Mathematical methods

Numerical methods are categorised as methods of project evaluation used by the Google Company to attain its success. The statistical methods are based on the optimisation of allocation of Research and Development resources to the company through a process called mathematical programming (Halonen, Kallio & Saari, 2010). Conversion of the input data into variables and understanding how this method is used contributes to success in project evaluation at Google. Customization of the algorithms to incorporate professional experience is required to make project functionality smooth.

Use of checklists

The checklist is used as a method of project evaluation by the Google management. All reminders and other factors important in decision making are included in the checklists to perfect the process of project evaluation. The checklist contains simple and fast ways of accessing the required project with lesser efforts and this explains why they are categorised as a method of project evaluation at the Company (Halonen, Kallio & Saari, 2010). Check-lists are considered as a starting point for sophisticated methods used in the company analysis.

Relevance and decision trees

Relevance and decision trees are approaching for analytical thinking and are categorised as a project evaluation methods at Google. These approaches have clear objectives and long term goals all aimed at attaining the desired evaluation process. As a project evaluation process, relevance and decision trees help in establishing a clear differentiation between the goal and how it ought to be attained (Khodabandehloo, 2014).  

Multi-criteria and table methods

These are other methods that are categorised as examples of project evaluation because; they incorporate all the judgements made at Google based on some criteria. It is quite evident that various criteria may be used by these assessment methods such as; decision theory and all financial factors. Compliments are made regarding the scoring of tests and their importance’s are clearly distinguished through the use of weight factors (Khodabandehloo, 2014).

Experience based methods

These methods are examples of project evaluation; since, they are based on analysis of conditions related to failure and success of any project done at Google. Answers and questions of all the mentioned factors contribute to the success or failure of the experience-based method as a project evaluation method. Inputs for experience-based methods come from members of different departments and help to ensure that success, it achieved (Li, 2007).


Vision employed in the company by any given individual is categorised as an example of project evaluation because; it helps to bring a breakthrough in various activities. Vision is useful under scare information and all irrational methods contribute to sustaining it at Google. As an example of project evolution, vision brigs many virtues like; change of scene, incisive and speed in operations (Luoma-aho & Paloviita, 2010).

Methods of scheduling resources

    Determining of critical path

This is a method of assigning resources that ensure critical analysis of the important task accordingly. This is the longest and the shortest path to completing a project at hand; since, it helps to ensure that fast tracking of the critical function is planned sequentially. This method guarantees an increased risk and also results in rework of any area that was not done accordingly (Luoma-aho & Paloviita, 2010). Crashing results from this scheduling method and help in assigning of additional resources to areas not well catered with the maintenance of the ultimate scopes. It is a real scheduling process despite the increased cost that results from the whole idea.

Levelling resources

Levelling of resources is termed a scheduling method, which help in resource utilisation in the entire project. All the delays that the project manager might cause due to poor allocation are avoided on time once this method is in use. A manager at Google Company can quickly identify and take advantage of additional times and analyse the task dependencies accordingly using this method of scheduling resource (Parung & Bititci, 2008).  

 Approaches to managing improvements

Customer focus

Many methods have been employed for use by the Google Company and are useful in its road to success. Google has learnt how to understand then the need of its customers both in the present and in the future; hence, their success in the technology industry. The company has tried its perfect means to exceed the expectation of its customers as well as meeting all their expectations. Its management well knows all the internal and external clients of the company and this explains that the business has an excellent customer focus in its entire premises. Focus groups are used as a way of listening to their clients; since, this will help them to rectify any mistake done in the industry. Interviews are done with customers as a way of listening to them and taking the right measures of sustaining them in the industry (Parung & Bititci, 2008). Google has a satisfaction measurement programme, which is used to measure satisfaction among its external customers and its employees to perfect their services accordingly.


The Google management has established a unity of purpose and its direction. The internal environment is well controlled by the leaders in making sure that all operations are handled as planned. The organisations quality objective is the primary focus of its leaders and they are determined towards achieving it accordingly.

Process approach and Involvement of people

People at different levels of the Google organisation are well involved in its operations and this enables their abilities to be used for benefit and goal attainment purposes. All activities and related resources are managed in the organisation with the aim of bringing out the process approach in the group. The project manager at Google is entitled to making of then key decisions of the company (Luoma-aho & Paloviita, 2010). Quality objectives of the enterprise are attained through understanding, managing and rather identifying all the interrelated processes that are linked to the success of the industry.


Methods of planning and organising efficient operations and networking include; supply, efficiency, reliability and adaptability, quality control and communication. Problems of controlling component activities at Google include; the inability to control the environment, poor risk-assessment criteria and inadequate control activities. Problems of managing quality at Google company are; information and communication and insufficient monitoring of activities. There are different methods of project evaluation and scheduling resources evident in Google Company. These methods are; score index methods, mathematical methods, use of check-lists, relevance and decision trees, multi-criteria and table methods, experience-based techniques and vision of the company.  



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