In Brazil, religion is the collection of humanity and various worldwide views, which could be related to humanity. Evidently, among all the countries in Latin America, Brazil holds the highest number of Catholics (Leathers & Raines, 2014). When Brazil was forming its first constitution, Catholic was pronounced as the official religion in the country. Basically, the Brazilians government was Catholic and did not care about any other religion in the world. During that time, it seemed as if Brazil would totally be a Catholic nation for ages. However, things changed where other religions were given the opportunity to practice their doctrines in Brazil. Moreover, time had answered the question about Brazil being a Catholic country. Currently, the country is now a victim of religious change. Before freedom of worship was allowed, other religions could be practiced in secret. Consequently, as a result of legalising other religions, Catholicism began to decline (McCrudden, 2011). Through targeting the less fortunate in the society, Catholic started to regain its control. Its goal was to energise Catholicism at a grassroots level among the poor people involved in tangentially in the life of the church. To ensure that Catholicism regained its strength back again, there was a need to lay more emphasis on social justice. The religion movement has proved to be successful as many people are now drawn towards it. The only problem with regaining back Catholicism in Brazil was the fact that it was time-consuming and many social events were included. Therefore, Brazil being a predictor for the Latin American region, it is prudent for the Corona Beer firm to begin operation in this country as the country’s future will affect other countries residing in this area. In addition, the company will get the opportunity to market its product to all people from different religions across the country.
In Brazil, there are different religious belief and practices. The reason behind the difference in religious beliefs is; colonial history and cultural diversity which makes the country boost an array of religious ideas and affiliations. In Brazil religion plays a major role in the lives Brazilian citizens (Cranmer & Day, 2009). It was back in 1981when Brazil ceased to have an Official religion. Like most of the nations in the world, Brazilians are free to practice and type of religion. However, the court has been overwhelming a Catholic nation, thus the reasons as to why the Brazilian boosts the Roman Catholic more than any other nation in the world. A larger population of Brazil acknowledges Christianity as the best religion under the Catholic system. Despite, the high belief in Catholicism, the number of Protestants in Brazil has gradually been improving (Lerner, 2000). Evidently, starting the Corona Beer firm in a country which employs freedom in religious belief will not interfere with the company’s marketing decisions. Due to the fact that religious belief plays a major role in peoples’ lives, Corona Company will have the freedom to practice its business customs.
Orthodox Doctrines and Structure
The orthodox doctrines in Brazil are very strict and adhered accordingly. The doctrines explain how Jesus resurrected from the dead. They also explain how many apostles began moving to various parts of the world aiming at spreading the gospel, thus gospel has to be spread to the rest of the world (Badeen, 2015). It was in the process of spreading the gospel that five major areas were identified in the olden days as centres of Faith. The five identified areas were namely; Jerusalem, Rome, Alexandria, Constantinople, and Antioch. In the year 1054, the Roman Church broke and Protestants churches broke. The church is called orthodox to imply that it has the right belief and practices. According to the orthodox doctrines, church councils are called to serve the scriptures and ensure that they form a common certainty that can stand for ages (Laibman, 2000). With better beliefs and practices, Corona Beer Company will have no problems in its operations in Brazil.
The Relationship with People
The relationship of the church with People is evident where the church in Brazil leads Christians in the right path. Basically, the church portrays a good relationship with people as gives them support in times of need (Dimpl, 2005). The support may be; material, spiritual and moral. Consequently, starting a firm in Brazil, where the church is very supportive is a good idea.
Prominent Religion and its Membership in Brazil
Basically, the dominant religion in Brazil is Christianity. On the other side, Brazil forms a richly spiritual society for the Roman Catholic Church. However, the religious traditions come from many African slaves and indigenous people. Members of the Christian religions are very wide, whereby; in Brazil, the Catholic religion has overtaken a bigger percentage of the Citizens in the country. Many people are willing to be Catholic and serve, the catholic doctrines. A new firm starting in Brazil ought to be ready to follow all the Catholic doctrines in the country to better its
Powerful cults in Brazil
In Brazil, there are very many powerful cults. One of these cults is the cargo cult which clarified that ‘Brasilia’ was a magic spell held out of the gods of development in hope. Many people tend to believe what the ‘cargo cult’ says concerning the origin of Brazil (Beattie, 2001). The cult evidences the rain that would pour the riches of advanced capitalism on the poor people. Also, the cargo cult is a wonderful magic as it verges on the national self-hypnosis. In addition, the cargo cult has made the public scrutinise Brazil for its secret message portrayed in the cult. Therefore, Corona beers will have no problem operating in Brazil as different cults in the country will not interfere with the firm’s operation (Romo, 2007).
Aesthetics of Brazil
The Visual Arts
The Brazilian visual arts were recently renewed upon the arrival of the French Artistic Mission in the country. The Neoclassical style of arts is now reputable in Brazil after its renewal. An academy of fine arts was proposed and later restored to an imperial Academy of fine arts. The academy formed the basis of Brazilian painting, architecture, sculpture, modern craft and graphic arts. Currently, there are many arts in Brazil, which fosters visuals of national identity. For a firm like Corona Beers, which intends to start its operation in Brazil, use of arts in its marketing strategies will capture the attention of many customers.
Various regional music styles are encompassed in the Brazilian music and are influenced by Amerindian, European and African form (Sánchez-Franco & Martín-Velicia, 2011). Samba is currently the best known Brazilian music worldwide. Many people love performing the dance and others like watching its performance. There is a lot of fame behind Samba dance (Neocleous, 2006). Generally, the dance is famous because of the country’s carnival in its composition, and performers. Again, instrumental music is largely practiced in Brazil. Therefore, Corona Firm will get the opportunity to sponsor music and dance as a way of marketing its products in the country.
Drama and Ballet
Generally, there are many dramas performed as they are loved by many citizens (Wang, Minor & Wei, 2011). Basically, these dramas are aired in the national TVs where all can view them. Samba is the most common dance in Brazil and it symbolises the invitation to dance from a man to a woman. A form of ballet is Capoeira evolving from marital arts. Consequently, many people believe that this type of dance has many influences initiating from African culture.
Folklore and Relevant Symbols
In Brazil, there are dozens of folklore example, the Ale-moa, which is a ghost placed on the ‘Fernando de Noronha’. Evidently, this type of a ghost is termed as a ghost of blonde (Vilnai-Yavetz & Rafaeli, 2006). Another figure within the Brazilian folklore is besta-fera, which is a beast believed to be Satan and other spirits which come out of their hiding areas at night. It is prudent to say that, cultural features of Brazil will be compatible with Corona Beers. Therefore, spectators will make beer sell in places where dance is conducted in parts of Brazil. The company will have an opportunity to advertise its products before or after TVs drama is aired, thus, capture the attention of many (Baisya, 2014). The future of the firm is guaranteed in terms of its marketing. Under aesthetics, employees of the firm in Brazil will be secured (Bjerke, Ind & De Paoli, 2007). The firm will create job opportunities where people can market the products of the company in national TV programs, dances, and music among others. Evidently, cultural features of Brazil are compatible with the company operations, thus making its working easier.
Baisya, R. K. (2014). Future of aesthetics in marketing. Review of Management, 4(1), 53-56
Beattie, P. M. (2001). Class politics and class identity in mid-twentieth-century brazil. Latin American Research Review, 36(2), 193-201
Bjerke, R., Ind, N., & De Paoli, D. (2007). The impact of aesthetics on employee satisfaction and motivation. EuroMed Journal of Business, 2(1), 57-73. doi:http://dx.doi.org/10.1108/14502190710749956
Cranmer, F., & Day, A. (2009). Religion and the individual: Belief, practice, identity. Ecclesiastical Law Journal, 11(1), 119-121
Dimpl, E. (2005). Rotation funds in rural brazil: Their benefits and limitations. Appropriate Technology, 32(1), 66-70
Laibman, D. (2000). Rhetoric and substance in value theory: An appraisal of the new orthodox marxism. Science & Society, 64(3), 310-332
Leathers, C. G., & Raines, J. P. (2014). Veblen’s evolutionary economics of religion and the evolutionary psychology of religion. International Journal of Social Economics, 41(2), 146-161
Lerner, N. (2000). The nature and minimum standards of freedom of religion or belief. Brigham Young University Law Review, 2000(3), 905-932
McCrudden, C. (2011). Religion, human rights, equality and the public sphere. Ecclesiastical Law Journal, 13(1), 26-38
Neocleous, M. (2006). The aesthetics of free speech: Rethinking the public sphere. Capital & Class, (88), 135-VI
Romo, A. A. (2007). Rethinking race and culture in brazil’s first afro-Brazilian congress of 1934 1. Journal of Latin American Studies, 39(1), 31
Sánchez-Franco, M.,J., & Martín-Velicia, F.,A. (2011). The interaction effects of ego involvement on the relationships between aesthetics, usability and commitment. Online Information Review, 35(2), 194-216
Vilnai-Yavetz, I., & Rafaeli, A. (2006). Aesthetics and professionalism of virtual servicescapes. Journal of Service Research : JSR, 8(3), 245-259
Wang, Y. J., Minor, M. S., & Wei, J. (2011). Aesthetics and the online shopping environment: Understanding consumer responses. Journal of Retailing, 87(1), 46-58
RELATED: Hindu Religion and Cultures